Madonna came up with a creative way to deter fans from downloading her music illegally. Prior to the release of her “American Life” album, she seeded peer-to-peer music sharing sites with tracks that appeared to be from the album. They were actually digital decoys that contained loops of Madonna saying “what the f*** do you think you’re doing?”
The illegal downloaders had the last laugh though. Just days after Madonna’s detterrant attempt, her website, Madonna.com, was hacked. The hacker proclaimed “this is what the f*** I think I’m doing” and then posted MP3 files to every track on “American Life.”
Madonna’s site was shut down once the breach was detected and remained down for 15 hours. Her spokespeople maintained that it was not a stunt or marketing ploy.