An art exhibit consisted of a glass box, 4 frat guys, 30 cases of Natty Light and sharpies!
What would you get if you combined 4 frat guys, nearly unlimited beer, sharpies and an ample writing surface? That's what an Artist at the SCOPE art fair in New York tried to answer in 2011 by doing just that.
The exhibit was called C'mon Guy. People donated 30 cases of Natty Light for the exhibit. Then, four of the frattiest guys available were stuck in there (one was a pledge) and they were given freedom to do what they wanted.
Results were pretty much what you expected. Artsy people walking by talking about the genious of this idea, while the frat guys were shotgunning beers and telling art chicks that they were hot.
Check out a video at the source.