Fiat trolled Volkswagen using Google Maps!
This is a great example of good corporate sense of humor (or dickery, depending on your point of view). Here's what happened: Google sent one of it's trademark Street View cars to take pictures in Sweden. When Fiat realized this, they decided to have some fun with it.
They sent a brand new Fiat 500 to trail the Google Street View car. It drove about 30 miles from Stockholm to park the car right in front of the Volkswagen headquarters in Sodertalje, Sweden.
If you search " Volkswagen Group Sverige AB, Sodertalje, Sweden," in Google Maps, you'll see the little Fiat car parked right under the Volkswagen sign.