I guess you could say that this cologne works all the time, 100% of the time. For some reason, the smell of Calvin Klein's Obsession for men makes wild cats go wild. Jaguars, cheetahs, ocelots, pumas, cougars, snow leopards and tigers all seem to be drawn to the cologne's smell.
Scientists actually use objects sprayed with the stuff to lure cats from wildlife reserves to a place where they can be photographed and counted. For example, in the Maya Biosphere Reserve of Guatemala, scientists have been able to estimate the jaguar population more easily thanks to Calvin Klein.
The attraction was discovered by a zookeeper at the Bronx Zoo, who went through several trials and finally discovered that Obsession for men (but not for women) drives big cats insane.