Nobody reads the End-User License Agreements, right? Well if you were a customer of PC Pitstop, reading it would have meant winning $1000. In 2005, they added a clause to their EULA offering the $1000 to anyone who contacted them.
It took 5 months and over 3,000 different sales before anyone contacted them. Why did PCPitstop do it? Well, they wanted to prove a point about not reading EULAs and how dangerous that can be.
To prove how dangerous it can be, they raise the example of an eWallet software from Gain Publishing. EWallet let you keep track of passwords and other logins on your computer. In exchange, it also installed other programs that tracked your web surfing habits to sell display ads that popped on your screen. The user wouldn’t know this unless they had read the EULA, because they agreed to it there.