Long before anyone knew the Rolling Stones would make music history, they were instead making cereal history. In 1964, the musicians from the Rolling Stones were hired to help advertise for Kellogg’s rice crispies.
The music group helped create a rock-and-roll commercial for rice crispies. Brian co-wrote the jingle for the commercial along with J. Walter Thompson ad agency. It was very upbeat and centered around the words snap, crackle, and pop. It parodied a game show called “Juke Box Jury,” a show that was popular in the United Kingdom.
Perhaps for that reason, the commercial was only shown in England. Of course, the Rolling Stones would then go on to be an international phenomenon, so few will ever remember a short commercial they created in their early days. You don’t have to be a Rolling Stones fan to have heard the names Mick Jagger, Keith Richards, Ronnie Wood, and Charlie Watts.
Their music has been influenced by American blues and many other different genres. The band continues to perform, even as its members are starting to age.