The Colombian army created a pop song with a Morse code beat to communicate with kidnapped military personnel
Colombia has been in the middle of a civil war for years. Guerilla forces often kidnap police officers and military personnel and hold them captive for years. With some victims being held for more than 12 years, they have no idea what is going on in the outside world.
Captives are only allowed to know what their captors want them to know.In an effort to communicate with these kidnapped officials, the Colombian army by way of DDB Colombia created a pop song with a Morse code beat.
Since captives were usually allowed to listen to music, they could now receive a secret message from the army. If they interpreted the morse code, they were told how many victims had been rescued and that they would soon be freed as well.