If a price tag ends in 4 at Target, the price won't go any lower. Like all stores, Target has a set of rules for what items are marked down, why, and how frequently. For most stores, it’s common for markdowns to end in a “97” if the item has already had price lowered once.
Target has a whole set of rules that might be worth paying attention to if you frequent the store. The only percentage markdowns at Target are 15%, 30%, 50%, 75% and 90%. Most items, after markdown, will sit at that price for around two weeks before further markdowns- if the item is not selling.
Typically, these markdowns are done in levels directly from 15 to 30 percent and so on every two weeks. Exceptions are food, furniture, and electronics. Rarely do those go higher than 15% off.
As for the difference between 99 cents and 98, it’s really just an indicator of how many times the item has been marked down. The lower the cent value, the more times the item has been marked down.
And of course the lowest it goes is 94 cents, so if you ever see that, you can know it won’t go any lower. As for the holidays, clearance is 50% for 3 days, 75% for the next 3, and 90% after that.